Well which was it ? GDPR or the new Facebook Algorithm ?

So last time I asked the questions ‘GDPR OR THE NEW FACEBOOK ALGORITHM- WHICH WILL IMPACT DIGITAL MARKETING THE MOST ?

I think that on balance its GDPR  whilst the big news feed changes Facebook announced in January ( seems so long ago now doesn’t it !) do put an increasing emphasis on great content and engagement with your community ( not engagement bait) and of course, ads GDPR has a wider significance.

GDPR of course impacts on the management of all data across all platforms online and offline. Its significance from a digital marketing point of view is as a catalyst for a new more open honest and transparent relationship with your customers and prospects.

Thankfully it should see the beginning of the end for Spam of all kinds. Content-driven inbound marketing will become yet more important across all channels, not just Facebook.

What do you think?

James McClymont

Images Credits ( www.superoffice.com/blog/gdpr/ and Owen Video