The whole philosophy behind AdWords is to offer a targeted approach to advertising. Basically, you create simple, short text-only ads to target specific keyword phrases. Then, when someone searches for one of your targeted keyword phrases, your ad comes up in the sections outlined above in red. If they click your ad, they’re taken to the specific page that you’ve specified on your website.
There are 3 main aspects of AdWords :
- Keywords: AdWords delivers targeted results based on the keywords that your nonprofit chooses. Keywords are often phrases, like “volunteer opportunities in St. Louis.” Although there is a 5 million keywords per account limit, the AdWords Help Center advises that 10-35 well-chosen, specific keywords can be just as effective.
- Pay-Per-Click Advertising: Instead of paying Google every time your ad appears on the results screen, if you choose PPC ads you’ll only pay when someone actually clicks on your ad. You only pay for people that are interested enough in your ad to visit your website.
- Bidding: Where your ad ends up being displayed (whether it’s above the search results or off to the side and further towards bottom of the page) is determined by a combination of auction and quality factors. Each organization sets a maximum bid they’re willing to pay, and a secret algorithm—in the typical Google fashion—considers both bids and “the quality of ads, keywords, and website” to determine the final display on the screen.
We can plan ,manage and measure your Google Ad Spend and maximise your return on investment.
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