Search Engine Marketing


Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. It includes:

SEO: Earning traffic through unpaid or free listings
SEM: Buying traffic through paid search listings
Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.

At Cheshire Digital Marketing, we provide search marketing advice and information in a variety of ways:

Keyword Research
Website Code Optimisation
Search Engine Optimisation
Pay per Click (Google Bing etc)

Get in touch here for free initial consultation

Digital Marketing Strategy Specialists