Category Archives: Content Marketing

Well which was it ? GDPR or the new Facebook Algorithm ?

So last time I asked the questions ‘GDPR OR THE NEW FACEBOOK ALGORITHM- WHICH WILL IMPACT DIGITAL MARKETING THE MOST ?

I think that on balance its GDPR  whilst the big news feed changes Facebook announced in January ( seems so long ago now doesn’t it !) do put an increasing emphasis on great content and engagement with your community ( not engagement bait) and of course, ads GDPR has a wider significance.

GDPR of course impacts on the management of all data across all platforms online and offline. Its significance from a digital marketing point of view is as a catalyst for a new more open honest and transparent relationship with your customers and prospects.

Thankfully it should see the beginning of the end for Spam of all kinds. Content-driven inbound marketing will become yet more important across all channels, not just Facebook.

What do you think?

James McClymont

Images Credits ( www.superoffice.com/blog/gdpr/ and Owen Video

Things to watch in 2018

There are so many things to watch out for in 2018 and no doubt there will be several developments in digital marketing and more widely in tech that we wont expect! But here are a few things to watch out for:

Will GDPR and blockchain live up to their hype in 2018? see HERE   

How embracing a product manager mindset will help you improve 2018 SEO KPIs  HERE

Email marketing success factors in 2018 HERE 

Three key success factors for marketers  in 2018 HERE

Six Key Internet Of Things (IoT) Trends To Watch For In 2018 HERE

Microsoft in 2018: 5 big things to watch out for HERE

 

 

WHY YOU SHOULD USE HANDWRITTEN COMMUNICATIONS IN YOUR MARKETING

handwritten

Businesses are constantly searching for new and novel ways to attract new Customers . Many are turning to handwritten communication . Surprising in this digital age ? No not really its all about novelty and perhaps a bit of formality ! Consequently business is booming for handwritten letters .No one is suggesting that we all go back to handwritten letters en masse there is the small matter of cost and coverage . Digital is vastly cheaper ,has huge coverage and is much more measurable.

However a handwritten message is powerful too perhaps we can suggest that it can be used most effectively for follow up from an initial enquiry or targeting key prospects .

So here’s a few ideas for how we can use handwritten communications to complement digital marketing :

-For some written communications hand write the envelope

-Target key customers with a handwritten letter

-Send thank you cards after an appointment or even better after an order !

-Write with a fountain pen and use a classic script

There are a few businesses growing to meet this new trend charging companies to write handwritten correspondence to customers on their behalf. One example is Inkpact  .Or of  course you can dust off the fountain pen and reacquaint yourself with ‘Writers’s Cramp’

For a free consultation on your Video,Online,Social Media Marketing or even Written Marketing needs or for more information Contact Us for more details.