Three digital marketing challenges that family business owners face when they are trying to scale their business and strengthen their brand.

The first of these is a lack of clarity. Many family businesses and founders struggle to define a clear digital marketing strategy. That uncertainty and lack of clarity lead to ……

💬 What is an influencer? How does influencer marketing work? How much does it cost? 👇

✅I often get asked about this, as Influencer marketing is huge!

➡Influencers are people with sizable social-media followings who can influence their followers’ behaviour as consumers. However, although anyone can be an influencer, the internet—like most things- tends to favour the rich, the famous, and the glamorous.

➡Not all influencers are human. There are Animal and AI influencers too.

🚀 Are you PUSH or PULL? 👇➡Push marketing, or outbound marketing, can lead to quicker sales and is powered by what you push out to your audience via your marketing. Pull marketing, or inbound marketing, starts internally and is focused on building and perfecting a marketable brand for new and existing customers.

The journey from prospect to customer involves between 20 to well over 500 marketing touchpoints on average 👇

The typical B2C consumer sees 5,000 touchpoints per day. Our brains filter which ones we consciously remember.

Touchpoints can include

5 ChatGPT Shortcuts for Content Creators👇👉If you havent tried using Artificial Intelligence (AI) to boost your creativity and productivity yet, you should !! Here are 5 quick ways to use ChatGPT to help you

ChatGPT will it really kill traditional search ?

In business, we also have behaviours and outcomes we need to change. In Digital Marketing - a 'pattern interrupt' is a great way of getting more sales. You might try a completely different subject line type to give a simple example in your email marketing. In Sales, there is a well-known example of this where the salesperson says, ''‘Look, I am sure you already have a provider and are looked after by your current suppliers, but…

So how to stay motivated in your digital marketing. So last time, I talked about confidence and how important that is in your digital marketing. Motivation is also very important. It’s particularly important as it’s key to consistency. Posting good quality content over a long period of time needs you to stay motivated.

So confidence is key in lots of things in business and life. And I see it as an issue for lots of the clients that I'm coaching they often lack the confidence needed for good digital marketing.

So I thought I'd share with you a few quick tips on how to become ‘digitally marketing confident’.

Digital Marketing Confidence : Image : Global Reach

So Quora, Reddit and Discord are three big newish platforms. They're fast-growing & extremely popular. They are each a bit different, but they do share some common themes. There are places for discussion and community and they don't have an intrusive, algorithm. Discord doesn’t have any algorithm at all.

how long does a blog post have to be? So most people know that a blog or an article on your website is good for keywords, positioning in Google and the other search engines.

Does it have to be about 2500 words or so for Google to rank it well?

The top 3 website mistakes that business owners make

Why you need to take another look at TikTok to market your business.

So last time I said, we would talk about TikTok and having another look or in some cases for some of you that might be your first look!

How to Recycle and Repurpose your content.

Why it works! What not to do !!

Why you should avoid 'Sales' and 'Personal' Posts on Linkedin